The restaurant industry is in the midst of turbulent times. The pandemic threatened many restaurants that did not adapt to drive-thru/to-go, or other low-contact/contactless options, and the struggle is far from over. A 2-minute search online reveals numerous articles stating that restaurants are now facing one of the biggest labor shortages in history.
It's difficult to get mouths watering with just a description of your dishes. Given the option, most guests would prefer to see what they are ordering versus spending the time reading through each ingredient.
Most guests can say that they have explored the menu before picking out a place to dine. The menu is the heart of a restaurant. It’s one of the first things guests look at and one of the main reasons they continue to return. So of course, it’s essential that the menu reflects the restaurant brand, ambiance, and style.