8 Reasons why Digital Menu Boards are Better than Static

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Blog-4-8-Reasons-why-Digital-Menu-Boards-are-Better-than-Static.jpg

Most guests can say that they have explored the menu before picking out a place to dine. The menu is the heart of a restaurant. It’s one of the first things guests look at and one of the main reasons they continue to return. So of course, it’s essential that the menu reflects the restaurant brand, ambiance, and style.

Most guests can say that they have explored the menu before picking out a place to dine. The menu is the heart of a restaurant. It’s one of the first things guests look at and one of the main reasons they continue to return. So of course, it’s essential that the menu reflects the restaurant brand, ambiance, and style. 

 

When guests see a cluttered, static menu board, they keep that image as a part of their first impression. The opposite occurs when a guest is greeted by a vibrant digital menu board. It is critical to consider a digital menu board investment for these reasons...

 
  1. Increased check averages. Digital menu boards pose an opportunity to highlight and upsell food items. These boards use vibrant imagery, and high resolution video elements to excite the senses and leverage suggestive selling of special items or day-part promotions. 
 
  1. Brand consistency and aesthetics. Unlike static menu boards, digital menu boards can be quickly updated to adhere to the style of your brand. Guests can see the correlation between the menu and the rest of the brand's marketing efforts.
 
  1. Simplicity and speedy service. Have you ever been to a restaurant and felt slowed down by a complex static menu? All of the texts blurs together on a dimly lit panel or a bland poster, and the store manager must either post all the dayparts on a single menu or spend time changing out menu boards from one daypart to the next. Digital menu boards, on the other hand, can change throughout the day and offer bright, engaging text and imagery, making the ordering process much smoother. NEXTEP’s Digital Menu Boards are clear as day and can be customized to fit your restaurant's brand!
 
  1. Accurate pricing ensured. There is continuity between food items and pricing through the POS system and digital menu boards. This ensures that all items are correctly priced in real time. Static menu boards cannot quickly reflect any pricing changes, thus causing potential confusion surrounding any updates. 
 
  1. Launch party opportunity. The truth hurts: no one would show up to a launch party for a boring, traditional menu board. People will show up to see the unveiling of your shiny digital menu boards! These are revolutionizing the way we make ordering decisions based on suggestive selling and unique marketing strategies.
 
  1. Promotion potential. Ready to promote a new food item? Use one section of the digital menu board to do so! Static menu boards can promote an item with a boring poster, but digital menu boards can upload photos and video graphics to draw attention to new items. 
 
  1. Eliminate printing and shipping costs, as well as labor. Digital menu boards require less upkeep from crew and reduce paper usage. The opposite occurs with static menu boards, where the crew has to physically update the menu and waste paper doing so. 
 
  1. Data-driven decisions. Due to the interconnected systems, restaurateurs can identify the best sellers and determine which items drive guests to the restaurant. This increases check averages much faster than putting up another poster next to a static menu board. Here’s a tip: take a look at the best, worst, and middle grade performing items and decide how you want to adjust your menu moving forward.
 

These are just a few of many reasons why digital menu boards are more effective than static menu boards. In the long AND short run, going digital is a worthwhile investment. NEXTEP’s technology can help you craft the best digital menu board. Check out our website today to learn more about our products and software.