5 Ways to Turn Your Kiosks into Brand Assets

You’ve invested in self-order because you’ve seen proof of the results.

Self-order boosts check averages. Partly because of Intelligent Upsell®. And partly because once all options are laid out in front of them, people tend to order more customized add-ons. Self-order speeds up service time. And it’s been shown that just a 7-second reduction in service times at fast food concepts can boost the company’s market share by 1 – 3%.

So how do you lean into your investment? How do you make sure your guests use your kiosks, and how do you leverage your kiosks to maximize guest loyalty? Here are a few tips on how to use your kiosks not just as tools, but also as brand assets.

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1. Host a "Grand Re-Opening".

 

Why not turn the technology roll-out into an event? Spread the word on social, invite foodie influencers, and let your local news crews know about the unveiling. A launch event is a great way to drum up press and interest.

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2. Don't keep guests guessing.

You want people to use your kiosks, so make it easy to see where and what they are. Placing kiosks at the counter - where guests are used to ordering - is key. Use attention-grabbing signage to guide guests through the ordering flow. And stagger the kiosks to allow space for privacy during transactions.

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3. Get your team excited.

It’s critical to get your whole team on board:  show them how self-order improves both guest and employee experiences. Explain how interactions between staff and guests become even more valuable once repeated, transactional tasks like ordering are automated. That way, if a guest needs their help, they'll not only know how to help, but they'll be happy to.

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4. Showcase the self-order experience.

As restaurant chains grow, they invest in top quality photography and video that memorializes the key elements of their brand: their food, their people, their culture, their customers, and increasingly, their technology. Weave self-order into all your marketing: your brand videos, commercials, website, social. A well-designed self-order experience is a differentiator, so don't forget to promote it as part of your brand identity.

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5. Co-launch other guest experience technology.

Ditch your stamp cards and try out a digital loyalty program? Launch a loyalty program that integrates seamlessly with your kiosks. Your customers will have double the incentive to repeat their visits.

 

Ready to commit to self-order?

We can help you build a self-order experience worth talking about.