Self Order Kiosks Eliminate Lines and Ramp Up Sales for Janssen’s Market
Popularity is a double-edged sword.
...With a surge in customers come long lines and wait times.
...With many handwritten orders come misunderstandings and mistakes.
...With a flexible, customizable menu comes inconsistent pricing.
But when Janssen’s Market, a full service gourmet supermarket located in Greenville, Delaware, got busy, they decided to take on the rush and sidestep the pitfalls. By automating ordering in their café with NEXTEP SYSTEMS, they eliminated lines, reduced errors and improved customer service.
Using NEXTEP POS, Self Order Kiosks, and Order Management System, Janssen's Market:
1. Eliminated Lines & Errors, Increased Sales
Today, the line to order is completely gone. Order accuracy and customer service is dramatically improved. Guests use Self Order Kiosks to input their own, customized orders, meaning that selections and details are clear and unmistakable. Furthermore, paper doesn’t have to be run back and forth between prep areas.
General Manager Paula Janssen reports that the kiosks are helping to increase sales, too: “Customers have told me they love the kiosks and that it makes ordering so much easier,” said Janssen. “They see things that are available to add to their sandwiches that they didn’t know we offered before. The kiosks have given them more options.”
2. Standardized Processes & Gained Insight
J’s Café is using NEXTEP solutions to manage 300 orders of around 1,200 items a day. How can they quote that figure? The NEXTEP reporting at their fingertips gives them data they never had access to before. This insight helps them to prep and understand their inventory needs.
The implementation also allowed Janssen’s Market to standardize their ordering process. Back in the hand ticket days, order substitutions and additions worked more like a negotiation, causing the same customer’s bill to vary from visit to visit. Now that everything is standard in the system, they’ve eliminated the complexity and inconsistent order totals.
3. Easily Customized Menus and Beyond
“We’re crazy about how flexible our menu is,” said Janssen. “We change our menu daily, and I’m able to do that in the system easily. NEXTEP has helped us improve accuracy and customer service with such a complex menu.” Janssen’s is looking forward to the opportunity to expand and customize their solutions even more in the future with the possibility of online ordering and adding more kiosks.